Get loose.
The lookbook.
A collection of big jeans, for big moves — for everyone.
A collection of big jeans, for big moves — for everyone.
Featuring GRAMMY®-nominated
global pop star Troye Sivan.
Featuring GRAMMY®-nominated
global pop star Troye Sivan.
With dancers from CDK Company.
“For me, get loose means just ridding yourself of all
the pressure you normally put on yourself.
And allowing yourself to be free. And be you."
– Troye Sivan
Behind the campaign.
With choreographer Sergio Reis.
For our cast, “Get loose” is more than a collaboration, it’s a friendship.
Sergio recently choreographed Troye’s tour and three of his music
videos (featuring members of Netherlands-based dance troupe CDK Company).
“Troye is just the most easy and chill person, which makes
me so comfortable creating,” Sergio said. His new choreo celebrates
the freedom of movement. A collective of 20 dancers, in unison. “Troye.
CDK. We’re a powerful group, and to combine us in this campaign —
it’s such a cool experience.”
For our cast, “Get loose” is more than a collaboration, it’s a friendship. Sergio recently choreographed Troye’s
tour and three of his music videos (featuring members of Netherlands-based dance troupe CDK Company).
“Troye is just the most easy and chill person, which makes me so comfortable creating,” Sergio said. His new
choreo celebrates the freedom of movement. A collective of 20 dancers, in unison. “Troye. CDK. We’re a
powerful group, and to combine us in this campaign — it’s such a cool experience.”
Follow our moves.
Instagram
Tik Tok
Youtube
Youtube
Spotify